Hey, I’m Robin.

I help businesses and entrepreneurs reset, build, and grow their operations and marketing strategies.

Areas of expertise include:

Fractional Leadership (CMO, Chief of Staff, Head of Growth)
Marketing & Business Strategy, Planning, & Operations
Go-To-Market Channel Execution
Project & Program Management
MarTech Stack Development, Implementation, & Activation

Let's Chat

My Approach

Collaborative

I believe in the power of collaboration to bring strategy to life. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a strategy that reflects your needs and then will determine how to operationalize and measure the impact.

Iterative

I take an iterative approach in my work to ensure the final result aligns with your vision and reflects your business goals. We’ll work together to refine and fine-tune expectations, allowing me to deliver the service you need.

Results Driven

I started my career with over a decade in analytics while growing into a marketing powerhouse. As such, I believe in focusing time, energy, and resources on activities that will make an impact that can be measured. Instead of “boiling the ocean”, let me help your business identify and prioritize what will drive sustainable and scalable growth.

The beauty of fractional consulting is the engagement size, scope, and duration are tailored to the client's needs.

15+ Years of Operations, Analytics, & Strategy

Across industries, projects, and teams
Durables, Home, Finance/Fintech, SaaS, Military
10+ Years Performance Marketing

Results driven by analytics, testing, and martech enhacements
Growth, Lifecycle, Digital Marketing, Brand, M&A Integration
Ultimate Project Leader

Thrive in team collaboration while tackling BHAGs
BHAG: [bee-hag] Big Hairy Audacious Goal