“You need lofty goals. Then cement it with a great work ethic.”

- Jerry West

Our services.

Fractional Leadership

A fractional consulting role offers a flexible and scalable solution. Bringing in a fractional leadership role enables you to make an immediate impact with an experienced leader while assessing long-term hiring needs.

  • What is a Chief of Staff and Why Do You Need One?

    A Chief of Staff (COS) oversees complex organizational projects. This role involves coordinating stakeholders, facilitating decision-making, and aligning initiatives with the company's goals. Essentially, a COS serves as a powerful project manager and a trusted "right-hand" for an executive leader, helping to bring high-impact projects to fruition.

  • As a fractional Head of Marketing, RHIC can elevate your marketing strategy and operations. This can include owning the entire marketing team or serving as a function lead within the team.

    • Performance Marketing - Refers to a form of digital marketing in which brands pay for campaigns to reach audiences with specific actions as goals (i.e. view, click, sign-up, sale, or lead). This can include paid search, paid media, paid social, affiliate, and influencer. Performance teams often include organic channels to manage as part of a holistic strategy such as lifecycle, SEO, and organic social content.

    • Lifecycle & CRM Marketing - Managing strategy and campaign planning for a company's existing audience base through the customer lifecycle: acquisition, nurture, conversion, retention, and win back. Typically focused on owned communications channels such as email, SMS, and mobile app; can include direct mail campaigns for owned or purchased audiences.

    • Marketing Operations - Refers to managing activities across teams and stakeholders related to campaign planning, process, and execution.

  • As a fractional Head of Growth, RHIC can help drive your business goals by strategically orchestrating and guiding cross-functional initiatives across teams:

    • Marketing to improve acquisition and growth

    • Sales to enable and optimize conversion funnels

    • Finance to identify and analyze the most profitable paths to grow revenue

    • Operations to streamline support processes

    • Product to enhance user experience for retention

    • BI & Data to interpret performance metrics, unlock MarTech capabilities, and guide segmentation

Marketing

The primary function of hiring a digital marketing consultancy is to examine marketing strategies and data to uncover potential opportunities. In essence, a digital marketing consultant assists in growing your business through strategic planning and execution.

  • Mastering digital marketing and personalization means effectively targeting the right customers through the right channels with the right message at the right time (in their journey). RHIC helps your business set marketing and growth strategies and eliminate roadblocks to reach those goals.

  • Go-to-market planning helps to identify a target audience, outline marketing and sales strategies, and align key stakeholders. While each product and market will be different, a strong GTM plan will identify key components and an operational path to launch by continually refining product positioning and messaging to address a problem or gap.

    GTM planning can include everything from market and customer research to product positioning, cross-functional management, and channel execution. Additionally, RHIC can create a GTM playbook and train your internal and external (agency/vendor) teams to leverage during future product and feature launches.

  • RHIC provides strategic planning, personalization, A/B testing, and tactical channel execution across:

    • Lifecycle & CRM - Email, SMS, Mobile App, Direct Mail

    • Paid Media, Search, & Social

    • SEO

    • Web Optimization & Conversion

  • RHIC can help your business measure growth and marketing investment by identifying key metrics and structuring reporting for performance analysis

Technology & Operations

We continually adjust to the evolving technology landscape in business operations and marketing. Working together, we will establish a strong foundation for continuous improvement by integrating essential platforms, skills, and governance to facilitate measurability, personalization, and data-driven marketing.

  • Marketing Technology, or MarTech, refers to using technology to improve marketing activities, engagement, and measurement. The collective use of these tools is known as a MarTech stack.

    RHIC has extensive expertise in developing, implementing, and activating MarTech stacks. We can assist in evaluating MarTech needs, creating a business case to justify the investment, vetting vendors, negotiating contracts, and implementing and optimizing tools and processes to support ongoing management.

    Additionally, RHIC has experience refining and enhancing existing MarTech stack tools to maximize their value.

    RHIC has deep experience with these types of MarTech:

    • Customer Relationship Management (CRM) - CRM systems serve as a hub for organizing and making sense of valuable audience data and insights, providing all the tools needed to collect and manage information about people who are important to your business.

      Examples: Salesforce, Hubspot, Freshworks

    • Email Service Provider (ESP) - An email service provider is a company that offers email marketing or bulk email services, often including SMS and mobile app push notifications.

      Examples: Salesforce Marketing Cloud, Hubspot, Sendgrid, Marketo, Braze, Iterable

    • Productivity & Project Management - Project management software are tools that help plan, organize, and manage resources and bandwidth across operations and projects.

      Examples: Asana, Monday, Basecamp, Jira

    • Data Visualization - Software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data.

      Examples: Google Analytics, Adobe Experience Manager, Looker, Tableau, Launch Darkly

    • Content Management System (CMS) / Digital Asset Manager (DAM) - A content management system is computer software used to manage the creation and modification of digital content. A CMS manages website content, while a DAM organizes all digital assets across an organization.

      Examples: Drupal, Aprimo, Widen, Image Rely

    • Programmatic Media Buying - Programmatic media buying uses an automated process to buy digital space for ads 

      Examples: The Trade Desk

    • Data Management Platform (DMP) - Allows businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns based on profiles of anonymous individuals. Thisis typically a more advanced system to layer into digital media targeting.

      Examples: Adobe Audience Manager, BlueKai

    • Customer Data Platform (CDP) - A customer data platform is a collection of software that creates a persistent, unified customer database that is accessible to other systems.

      Examples: Salesforce, Blueconic

  • Customer Relationship Management (CRM) encompasses the practices, strategies, and technologies used to manage and analyze customer interactions and data throughout the customer lifecycle. The main objective of CRM is to improve customer service, assist in customer retention, and drive sales growth.

    RHIC specializes in effectively utilizing both new and existing CRMs to segment, test, and activate customer data across various channels such as email, SMS, website, mobile app, call center, and direct mail. These systems also equip customer-facing staff with comprehensive information about customers' details, purchase history, buying preferences, and concerns.

  • Consistency is essential for achieving scalability. RHIC can identify and improve current process flows, create new ones, and update documentation for internal and external teams to integrate quickly into operations.

  • RHIC has a wealth of experience managing projects of various sizes and complexities. Project support can range from one-time engagements to long-term, multi-phase initiatives. Bringing in independent project leadership support can provide the right expertise without overwhelming your internal team's capacity and allowing them to focus on business-as-usual and their specific project deliverables.

FAQs

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  • First, let's start with a free consultation to understand your needs and determine if we are a good fit for collaboration. Don't be nervous!

    For our first conversation, it would be helpful for you to outline if there is a specific project or need that we should prioritize discussing. It's also okay if you know you need support but don't know where to start.

  • The pricing for our services is based on the scope of the project and your desired timeline. Through collaborative consultation, we will determine the best way to support your needs. Unlike large marketing and consulting agencies, our pricing will be fair and provide impactful value for the dollars spent.

  • Timelines depend on the project, which we will outline together based on your needs, budget, and hard deadlines.

  • The services mentioned are at the core of what we offer, and while they are not exhaustive, if your needs encompass marketing, go-to-market strategies, or customer growth, RHIC is undoubtedly the partner you need. If there's an initiative we can't confidently support, we will inform you and provide referrals if possible.

Let's Chat!